Product design for SaaS platforms, AI-driven tools, and data-intensive products.
Each project showcases real business challenges, my design process, strategic decisions, and measurable outcomes.
Product
SaaS B2B platform for architectural visualization and collaboration
Role
Lead Product Designer (UX/UI)
Duration
2017 - 2025 (8 years)
Team
5-person product team (CEO, CTO, 3 engineers)
Devices
Web · Mobile · Tablet · Desktop · VR
Tools & methodology
Figma · Adobe XD · Illustrator · Miro · Notion · Slack
Impact at a Glance
30% reduction in onboarding time
+38 NPS increase (3.2 → 4.5 rating)
8,000+ users across 15+ countries
150+ reusable components in design system
Product
AI-powered SaaS platform for media analysis
Role
Lead Product Designer (UX/UI)
Duration
2021 - 2025 (4 years)
Team
4-person product team (CEO, CIO 2 engineers)
Devices
Web · Desktop App · Tablet
Tools & methodology
Figma · Adobe XD · FigJam · Slack · Miro
Impact at a Glance
.png)
-
40% reduction in task completion time (8 → 4.8 min)
-
60% improvement in usability score
-
80+ UI components developed and documented
Product
Multi-platform immersive storytelling app (VR, Web, Mobile)
Role
Lead Product Designer (UX/UI) -Immersive Experience
Duration
2017 - 2018 (8 months)
Team
Marketing team (Casillero del Diablo), narrative agency, 360 content production team, development team (Solutionario)
Devices & platforms
Web · Mobile · Tablet · VR
Tools & methodology
Adobe XD, Illustrator, Slack · SketchUp · After effects · User-centered design, iterative discovery, information architecture, WCAG
.png)
Impact at a Glance
-
Designed for 2 markets (Chile + Asia campaigns)
-
Coordinated 4+ teams (dev, content, narrative, marketing)
-
Created cross-platform (VR, Web, Mobile)
-
Successfully launched after testing and client validation
Other Experience
I've also worked on:
-
Retail & e-commerce platforms (Falabella, Sodimac)
-
Internal tools & dashboards (AB InBev, ProChile )
-
Academic innovation projects and research